9hi77 Privacy Policy – Your Data, Your Rights
We are committed to handling your personal information with care, transparency, and respect. This policy explains exactly what we collect, why, and how it is protected.
Introduction
This Privacy Policy ("Policy") explains how 9hi77 ("we", "us", "our") collects, uses, stores, and protects the personal information of players and visitors who access or use the 9hi77 platform, including its website and mobile browser interface. This Policy applies to all users located in Bangladesh and any other jurisdiction in which 9hi77 operates. By registering an account or using 9hi77, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal information as described herein.
9hi77 takes data privacy seriously. We collect only the information that is necessary to provide our services, verify player identities, process transactions, and comply with applicable legal obligations. We do not sell personal data to third parties. We do not use your data for purposes beyond those described in this Policy without first obtaining your consent. If you have questions about how we handle your data, please contact our customer support team at [email protected].
1. Information We Collect
We collect three broad categories of information: information you provide directly, payment and transaction data, and technical usage data.
1.1 Information You Provide Directly
- Full name, date of birth, and nationality as provided during account registration.
- Contact information including email address and phone number.
- Residential address, city, and country.
- Identity verification documents (KYC), such as a government-issued National ID, passport, or driver's licence, submitted when required.
1.2 Payment and Transaction Data
- Mobile wallet identifiers (bKash, Nagad, Rocket, Upay account numbers) used to process deposits and withdrawals.
- Bank account details where bank transfer is used as a payment method.
- Transaction history including deposit amounts, withdrawal requests, game activity, and bonus redemptions.
1.3 Technical and Usage Data
- IP address, device type (Android or iOS), operating system version, and browser type collected automatically when you access 9hi77.
- Session activity data including pages visited, games played, time spent, and betting patterns, used for platform improvement and responsible gaming monitoring.
- Cookie and similar tracking technology data as described in Section 5 of this Policy.
2. How We Use Your Information
9hi77 uses the information we collect for the following purposes only.
2.1 Account Management and Service Delivery
We use your registration information to create and maintain your 9hi77 account, verify your identity, process deposits and withdrawals, provide customer support, enforce the one-account policy, and deliver the gaming services you have signed up for. Without this information, we cannot provide 9hi77's services to you.
2.2 Legal and Regulatory Compliance
9hi77 is legally obligated to verify player identities (KYC), monitor transactions for signs of money laundering or fraud (AML compliance), enforce age restrictions (21+), and maintain transaction records for a legally mandated retention period. Personal data is processed for these compliance purposes in accordance with applicable law. We may be required to share certain data with law enforcement or regulatory authorities if directed by a valid legal order.
2.3 Platform Improvement and Personalisation
We use aggregated and anonymised usage data to analyse platform performance, identify popular games, improve the user experience, and resolve technical issues. Where you have opted in to marketing communications, we may use your email address or phone number to send you relevant promotions, including seasonal offers tied to BPL, Eid, and other Bangladesh-relevant events. You may opt out of marketing communications at any time by contacting customer support.
2.4 Responsible Gaming Monitoring
9hi77 uses transaction and session data to monitor for indicators of problem gambling behaviour — including unusual changes in deposit frequency, session duration, or betting amounts. Where such indicators are detected, 9hi77 may take proactive steps including contacting the player, suggesting responsible gaming tools, or temporarily restricting access to the account. This processing is conducted in the interests of player welfare and is a core part of 9hi77's responsible gaming commitment.
3. Sharing Your Information
9hi77 does not sell your personal data. We share it only in the limited circumstances described below.
3.1 Game and Payment Service Providers
9hi77 works with third-party game providers (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) and payment processors (including bKash, Nagad, Rocket, and Upay). These providers receive only the minimum data necessary to deliver their services — for example, a payment processor receives your mobile wallet number to process a deposit. All third-party providers are contractually bound to handle your data securely and only for the purposes for which it was shared.
3.2 Legal Authorities
9hi77 may disclose personal data to law enforcement agencies, regulatory authorities, or courts of law where required to do so by a valid legal order, warrant, or statutory obligation. We will, where legally permitted, notify the affected player before disclosing their data. We do not make voluntary disclosures to third parties for commercial purposes.
3.3 Business Transfers
In the event of a merger, acquisition, or sale of all or part of 9hi77's business, player data may be transferred to the acquiring entity as part of that transaction. If such a transfer occurs, 9hi77 will notify affected players via the email address or phone number on their account before the transfer takes effect, and the acquiring entity will be required to honour this Privacy Policy.
4. Data Security
9hi77 implements technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or disclosure.
4.1 Technical Security Measures
All data transmitted between your device and the 9hi77 platform is encrypted using industry-standard SSL (Secure Sockets Layer) technology. Account passwords are stored using strong one-way hashing algorithms — 9hi77 staff cannot view your password in plaintext. Payment processing is handled via established, PCI-compliant payment gateways. Access to player data within 9hi77's systems is restricted to authorised personnel only, on a strict need-to-know basis.
4.2 Organisational Security Measures
9hi77 conducts regular internal security reviews and staff training to maintain data handling standards. Any third-party service providers with access to player data are subject to data processing agreements that bind them to equivalent security standards. In the event of a confirmed data breach that is likely to result in risk to your rights or freedoms, 9hi77 will notify affected players within a reasonable timeframe and take immediate remediation steps.
5. Your Privacy Rights
As a 9hi77 player, you have the following rights in relation to the personal data we hold about you.
5.1 Right of Access
You have the right to request a copy of the personal data 9hi77 holds about you. To exercise this right, contact our customer support team. We will respond to verified access requests within 30 days. We may ask you to verify your identity before releasing data to ensure we do not inadvertently disclose your information to a third party.
5.2 Right to Correction
If you believe that any personal data 9hi77 holds about you is inaccurate or incomplete, you have the right to request its correction. Most account details (such as contact information) can be updated directly in your account settings. For changes to identity documents or date of birth, please contact customer support with supporting documentation.
5.3 Right to Deletion
You may request deletion of your personal data by contacting customer support and requesting account closure. Please note that 9hi77 is legally required to retain certain financial and transaction records for a minimum period mandated by applicable anti-money-laundering and financial regulations. Data subject to these legal retention obligations cannot be deleted until the mandatory period expires, even following account closure. All other data will be deleted or anonymised within a reasonable period after your account is closed.
5.4 Right to Withdraw Consent
Where we process your data on the basis of your consent (for example, marketing communications), you have the right to withdraw that consent at any time by contacting customer support. Withdrawal of consent does not affect the lawfulness of any processing that took place before you withdrew consent. Withdrawing consent to essential processing (such as identity verification) may result in the closure of your account, as 9hi77 cannot provide its services without the minimum data required by law.
Our Privacy Commitments
Six principles that define how 9hi77 handles your personal data.
SSL Encryption
All data exchanged between your device and 9hi77 is encrypted in transit using SSL, protecting it from interception.
No Data Selling
9hi77 does not sell, rent, or trade your personal data to advertisers or data brokers under any circumstances.
Transparent Use
We use your data only for the purposes described in this Policy. We will ask for your consent before using it for any new purpose.
Minimal Collection
We collect only the minimum personal data necessary to provide our services and meet our legal obligations. We do not collect data we do not need.
Your Rights
You have the right to access, correct, and request deletion of your personal data. Contact our support team to exercise these rights.
Direct Contact
For any privacy concern, email us at [email protected]. We respond to all verified privacy requests within 30 days.
6. Cookies, Data Retention, and Policy Updates
This section covers how 9hi77 uses cookies, how long we keep your data, and how we communicate policy changes.
6.1 Cookies and Tracking Technologies
9hi77 uses cookies and similar technologies (local storage, session tokens) to maintain your login session, remember your preferences, and collect anonymised usage analytics. Session cookies are deleted when you close your browser. Persistent cookies may remain on your device for up to 12 months. You may configure your browser to refuse cookies, but doing so may affect the functionality of the 9hi77 platform, including your ability to stay logged in. 9hi77 does not use third-party advertising cookies or cross-site tracking for commercial profiling purposes.
6.2 Data Retention
9hi77 retains personal data for as long as your account is active and for the period required by applicable law thereafter. Transaction and financial records are retained for a minimum of 5 years following account closure in compliance with anti-money-laundering regulations. KYC identity documents are retained for a minimum of 5 years after the end of the customer relationship. Session and usage data that is not required for legal compliance is anonymised or deleted within 12 months of collection. Marketing consent records are retained for as long as consent remains active plus a reasonable period to demonstrate compliance.
6.3 Updates to This Policy
9hi77 may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or platform features. Any changes will be published on this page with an updated "Last Updated" date. Where changes are material, we will notify active players via their registered email address or phone number. Your continued use of 9hi77 following the publication of a revised Policy constitutes your acceptance of the revised terms. If you do not accept the revised Policy, you must cease using the platform and contact support to request account closure.
For any questions, concerns, or privacy requests, please contact the 9hi77 data team at [email protected]. We are committed to responding to all verified inquiries within 30 days and to handling your personal information with the care and respect it deserves.
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